Sony KDL-52X3500

Review summary: Homer Simpson's home town of Springfield's motto is: A noble spirit embiggens the smallest man. There must be a glut of noble spirit at Sony

Verdict: Its considerable 76kg bulk having been wrestled from its enormous flight case by an entire team of wheezing reviewers, the Sony simply dominates one of our larger viewing rooms with its presence

Review summary: We're always pleased to see a TV that breaks the monotony of shiny black boxes and predictable looks, so when we unboxed the Sony Bravia KDL-40X3500 there was an audible sigh of relief. This is no ordinary 40-inch 1080p LCD, at least not from an ...

Pros: Design ; sound quality ; ease of use ; HDMI CEC works well

Cons: Backlight seems too bright, and gives dark images a blue tint ; not as many inputs as you might expect on a high-end TV ; not the most detailed image

Verdict: Although it doesn't have the sharpest image or the deepest blacks, this TV is still a powerhouse of performance when considered as a whole. Both the picture and sound will please most potential owners and the design will sell it to people who want ...

Review summary: Sony already offered the best Full HD TV of 2007 with the 40X2000. The new 40X3500 is even better and display of SD sources has improved. It's the new reference for the end of 2007 and early 2008.

Award: Highly Recommended!

Review summary: The Sony KDL40X3500 sits proudly atop of their hierarchy of LCD televisions, boasting all of the latest technologies (read: buzzwords that get the consumers salivating) in their arsenal such as 100Hz motion, true HD 1080p panel and 1080p/24 support. ...

Pros: Motionflow 100Hz reduces motion blur without nasty interpolation artifacts ; Excellent blacks and shadow detail ; Accurate colours with excellent decoding ; Superb HD resolution with "Full Pixel" 1:1 mapping ; Easy to calibrate to D65 greyscale ...

Cons: Average video processing ; Auto-dimming unless [Game/ Text Mode] is engaged

Verdict: I'll readily admit that I didn't expect much from the Motionflow 100Hz on Sony KDL40X3500, because all the motion compensation frame interpolation (MCFI) implementations on other flat screen televisions I've seen in the past have invariably thrown up ...